From raw and wild first components, the most precious, delicate, and beautiful is created. Like a diamond from carbon, the raw material forms into a jewel. Storms create paintings in nature; volcanos, beautiful and violent symphonies. Opposites attract, merge into a whole, and form the dramas of the natural world.
The collection’s campaign tells the story of a woman who has found her passion in the world of plant essences. It’s a story of nature, art, and individuality that matches the story of our eyewear itself.
EINSTOFFEN is a young, innovative brand from Switzerland. In 2008, we set out to connect the worlds of street fashion and eyewear. We create highly personal objects for individualists who value style, yet have never lost the ability to laugh at themselves. Inspired by movies, music, art, and nature, we combine elements that we believe to fit together: textile, stone and wood, new trends and classic designs, crazy ideas and strict quality consciousness.
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