Sound:
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The new collection from EINSTOFFEN unites the seemingly incompatible. Wildness and strength - beauty and evenness come together to create artistic eyewear for 2024. Wood and titanium meet gold and silver, irregular shapes are accompanied by soft surface structures. The raw materials provided by nature and the creativity of people have resulted in eyewear that is unique.

Just as rough diamonds are turned into jewelry and rocks are reduced to sculptures, the beauty is always there - it is just exposed in different ways.

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The eyewear in the "RAW & NOBLE" collection is dominated by symmetrical shapes and soft lines that soften the raw and thus fulfill the human need for harmony and order. A sophisticated finish is sometimes all that is needed to make the wild and primal appealing to the eye and less threatening.

Your statement right in front of your eyes for all to see: You've understood that it's about balance and uniting apparent opposites to create a work of art.

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SPRING /

SUMMER
2024

Your statement right in front of your eyes for all to see: You've understood that it's about balance and uniting apparent opposites to create a work of art.

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Raw is the origin,
noble is the refinement,
just like the rock,
which becomes a monument,
Or the diamond,
which is cut into a piece of jewelry.
Raw is the power of nature,
Noble is the art of man,
like the storm,
that becomes a painting,
or the volcano,
that becomes music.
Raw and noble,
Two sides of the same coin,
that complement each other,
to create something beautiful.

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EINSTOFFEN has been a registered trademark since 2008. Today, however, the company no longer has much in common with the original version. What began in a one-room apartment in a St. Gallen city apartment with graphic T-shirts and shirts has now grown into an eyewear brand that operates throughout Europe.

«30 degrees south»

Gli orologi subacquei vintage sportivi si ispirano ai tempi in cui non esistevano i telefoni cellulari. Non si poteva semplicemente cancellare un appuntamento. Avevi preso un impegno e l'orologio ti aiutava a rispettarlo, con la pioggia o con il sole. Proprio come l'aliseo di sud-est, che determina il tempo intorno al 30° parallelo nell'emisfero meridionale - senza tempo e sempre puntuale.

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Il nome della collezione? «30 gradi sud». Impegni del passato - orologi del presente. Tutto è soggetto al tempo, nasce e scompare come il vento. Quindi non c'è tempo per rimandare le vostre avventure. Fate ora quello che avete sempre voluto fare: tempo è una parola pericolosa. Fate come gli eroi dell'era senza cellulare che hanno ispirato questa collezione: cogliete le opportunità, non esitate. State vivendo ORA.

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