«30 DEGREES SOUTH»

These diver’s watches aren’t just sporty. They’re pure vintage—inspired by the days before cell phones. When you couldn’t cancel an appointment just like that. You made a commitment, and it was your watch that helped you keep it—rain or shine. As unstoppable as time, as steady as your companion watch are the trade winds that determine the weather across the farthest reaches of the seas. So we decided to name the collection for just those winds - the ones that rule the southern hemisphere at the 30 th parallel. Meet «30 Degrees South»: from the taskmasters of the past to the timepieces of the present. Because everything is subject to time and moments pass like the wind, this collection is here to remind you that there’s no time to lose. “Maybe later” is too dangerous a phrase, and the time to pursue your adventures is now. Carpe diem.