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The new collection from EINSTOFFEN unites the seemingly incompatible. Wildness and strength - beauty and evenness come together to create artistic eyewear for 2024. Wood and titanium meet gold and silver, irregular shapes are accompanied by soft surface structures. The raw materials provided by nature and the creativity of people have resulted in eyewear that is unique.

Just as rough diamonds are turned into jewelry and rocks are reduced to sculptures, the beauty is always there - it is just exposed in different ways.

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The eyewear in the "RAW & NOBLE" collection is dominated by symmetrical shapes and soft lines that soften the raw and thus fulfill the human need for harmony and order. A sophisticated finish is sometimes all that is needed to make the wild and primal appealing to the eye and less threatening.

Your statement right in front of your eyes for all to see: You've understood that it's about balance and uniting apparent opposites to create a work of art.

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SPRING /

SUMMER
2024

Your statement right in front of your eyes for all to see: You've understood that it's about balance and uniting apparent opposites to create a work of art.

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Raw is the origin,
noble is the refinement,
just like the rock,
which becomes a monument,
Or the diamond,
which is cut into a piece of jewelry.
Raw is the power of nature,
Noble is the art of man,
like the storm,
that becomes a painting,
or the volcano,
that becomes music.
Raw and noble,
Two sides of the same coin,
that complement each other,
to create something beautiful.

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EINSTOFFEN has been a registered trademark since 2008. Today, however, the company no longer has much in common with the original version. What began in a one-room apartment in a St. Gallen city apartment with graphic T-shirts and shirts has now grown into an eyewear brand that operates throughout Europe.

«30 degrees south»

These diver’s watches aren’t just sporty. They’re pure vintage—inspired by the days before cell phones. When you couldn’t cancel an appointment just like that. You made a commitment, and it was your watch that helped you keep it—rain or shine. As unstoppable as time, as steady as your companion watch are the trade winds that determine the weather across the farthest reaches of the seas.

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So we decided to name the collection for just those winds - the ones that rule the southern hemisphere at the 30 th parallel. Meet «30 Degrees South»: from the taskmasters of the past to the timepieces of the present. Because everything is subject to time and moments pass like the wind, this collection is here to remind you that there’s no time to lose. “Maybe later” is too dangerous a phrase, and the time to pursue your adventures is now. Carpe diem.

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